Well that’s not true at all. If there were other search engines that were legitimate competition, there would be incentive to fix the problems that they face. That was the case over a decade ago, if you recall.
But then Google got a monopoly, and that meant they stopped caring, and it also meant all of the scammers started gaming their system. In other words, failure to enforce antitrust legislation created this situation and starting to enforce it would solve the problem.
There’s legitimate competition on search, it’s just that people are locked in to Google’s network of other products (gmail, youtube, maps, etc). Notably, all those things also operate at a loss, Google subsidizes them with its more profitable search and ad business to keep people locked in to the monopoly. If search became less profitable their business model would collapse.
Well that’s not true at all. If there were other search engines that were legitimate competition, there would be incentive to fix the problems that they face. That was the case over a decade ago, if you recall.
But then Google got a monopoly, and that meant they stopped caring, and it also meant all of the scammers started gaming their system. In other words, failure to enforce antitrust legislation created this situation and starting to enforce it would solve the problem.
There’s legitimate competition on search, it’s just that people are locked in to Google’s network of other products (gmail, youtube, maps, etc). Notably, all those things also operate at a loss, Google subsidizes them with its more profitable search and ad business to keep people locked in to the monopoly. If search became less profitable their business model would collapse.