Apple is planning to start showing ads in the Apple Maps app this summer, and signs of ads have already shown up in the iOS 26.5 beta as Apple prepares to roll them out. Where Ads Show Up Ads will be displayed in the Apple Maps search interface. Depending on the search, relevant ads will be shown first in search results. Apple is also implementing a new Suggested Places feature in Maps that will show recommendations based on what's trending nearby and the user's recent searches.