Like many other DTC brands it’s merely a vehicle to relieve venture capitalists of their money. If you consider that’s the main goal (not making sustainable footwear) then the move makes more sense.

I thought this was an Onion story when I saw the first headline.

This is quite possibly the most confusing development of the AI bubble thus far.

Hilarious and totally not reflective of a bubble AT ALL. Hang on tight kids, this is gonna be a wild ride.

AI ‘taking jobs’ by converting retail companies into little AI investment firms

They’re gonna hold up about as well as their footwear.