Apple has all but given up on the Vision Pro after the M5 model failed to revitalize interest in the device, MacRumors has learned. Apple updated the Vision Pro with a faster M5 chip and a more comfortable band in October 2025, but there were no other hardware changes, and consumers still weren't interested. The Vision Pro has been criticized for its high price tag and its uncomfortable weight.
It was too expensive. But so was the watch, and before that the phone.
The difference with the watch is they figured out the health angle, and the phone’s value was obvious from the release (except to Ballmer and BlackBerry).
I think the Vision Pro is especially too expensive though. Most people could swing $400-1000 if they really wanted something. $3500 is a stretch and starts to compete with buying a new car or remodeling the bathroom money, which is a lot for something that is not at all necessary to own.
Yes. That’s why I don’t have one, among other reasons. The new phones are getting painful at half the price and do much more ( practically speaking)
i an wondering if the Apple folds cost will be similarly lukewarm ?
I think the real difference is nobody looks cool using VR/AR and how do you market a device that you can’t see when you use it?
I used to work in VR and it was impressive how many people turned down demos. Everyone thinks they know what the experience will be like or are afraid of looking stupid swatting at phantoms.
Also, I don’t want to wear a computer on my face, especially for work.
I was at an expo once and a marketing guy I was with said similar as we passed a VR booth. He said that VR users looked like people flailing their arms around with buckets in their heads, and that it would be very hard to sell the experience to outsiders who hadn’t already tried it.
Unfortunately it also seems the use cases are still fairly limited even when people do try it.
Even if you can get past the dorky looks, it’ll make a significant portion of the population motion sick.
Way to expensive for most. Meta has their devices under $1000 compare to $3500. Out of touch with rest of the market. Valve’s Steam Frame probably would be around/less than $1000.
The phone was immediately useful once jailbreaking v1.1.1 through Safari happened. The apps and tweaks made my head spin with the possibilities. The general public needed the AppStore with v2 in order to see it.
It was useful before that too
exactly, even just phone+ipod+safari was incredible in one device. Browsing the real internet on mobile didn’t exist before iPhone.
also while the Maps app (with google maps at the time) wasn’t full-blown GPS yet that was also amazing having in your pocket.
I would love the Vision for health related purposes, actually.