Apple has all but given up on the Vision Pro after the M5 model failed to revitalize interest in the device, MacRumors has learned. Apple updated the Vision Pro with a faster M5 chip and a more comfortable band in October 2025, but there were no other hardware changes, and consumers still weren't interested. The Vision Pro has been criticized for its high price tag and its uncomfortable weight.
I was at an expo once and a marketing guy I was with said similar as we passed a VR booth. He said that VR users looked like people flailing their arms around with buckets in their heads, and that it would be very hard to sell the experience to outsiders who hadn’t already tried it.
Unfortunately it also seems the use cases are still fairly limited even when people do try it.