Well yeah, because AI will significantly disrupt or kill the old search. It’s a shame they felt the need to triple-down on all the gross moneymakers, and their AI efforts are terrible, but since AI stole everyone’s work and put it into a mega-set that cross-indexes at light speed, the traditional web search is likely to fade.

It’s also partly due to the pop-ups, time-extender tricks, and garbage design of a lot of sites. Clicking one search result after another, scrolling, not finding what is being searched for is not as necessary for boring things.